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It is easy to speak about bad SEO services.
Many smaller companies start the digital transformation by hiring inexpensive SEO agencies. However, many times receive only wrecked websites and damaged SEO progress. On the other hand, larger companies spend large marketing budgets to get quick SEO results and realize SEO requires time and continuous efforts.
We won’t tell you how your company should decide which SEO agency to go with. We won’t tell you the list of the best SEO agencies. We want to help with an understanding of what the best SEO services are, so you can choose wisely.
This blog post has been organized into two parts. First, we will explain how to recognize SEO agency doesn’t help your business. Second, you will know how to choose the right SEO service.
SEO agency works on your website, but no results.
Your business signed a contract with SEO experts, so what’s next? Should they do their magic overnight, and you rank on the first page tomorrow?
The short answer is no - SEO takes a moment to build. very
Pay extremely close attention to what an SEO agency does, especially at the beginning of your project. Setting up proper communication and transparency will help you understand if your SEO agency helps your website or scams you for money.
Below are the red flags that indicate your SEO agency could cause problems.
1. Your agency does not need anything.
They must conduct an initial questionnaire to understand your business and value proposition. Also, an SEO agency should probably ask you for the following:
- Access your Google Business Account and Google Analytics
- Log in and passwords to your social media accounts
- Admin access to your CMS and server
- Past performance reports and targeted keywords
If they do not need anything from this list, you should initiate a meeting and check what your SEO agency does. Without access to your accounts, they might be wasting your time and damaging your website.
2. They have no ideas and do not offer enhancements.
This one relates to the first red flag. If your agency does not ask questions and does not offer your new approaches to your SEO, that means they might not work on your project or are up to something shady.
Untrustworthy SEOs often sign long-term contracts and work on a few keywords weekly. They show only limited reports and positive results, so you can stay with them longer and ask fewer questions. They want to make you think you are getting benefits. In fact, you are not.
The best SEO agencies nurture transparent relationships with their clients and treat them as partners. Usually, top-notch SEO services require cooperation between agencies and consumers, so you can expect to help them if they ask.
3. Your SEO agency does not show or has limited data.
The SEO process requires data and thorough analysis to develop an SEO strategy and suggestions. You should be aware that Google Analytics reports provide a variety of numbers about your advertising return on investment, backlinks, user behaviour, and audience reports. If your SEO agency has access to your Google accounts, they should use Google reports and compile sufficient data. They must recommend SEO practices for your business needs.
Reports may not be seen the second time you meet the SEO team because it might be too early to see any progress. Also, you need not be too over-attached to the idea that your agency will fix all your SEO issues in a couple of days.
On the other hand, you can and need to ask questions about their SEO plan. He who pays the piper calls the tune, so you have a right to check the deliverables and timelines.
Best SEO services may use the following data:
- Website traffic and user location
- Clicks and actions users make on the website
- Backlinks performance
- Keywords performance
- Website speed
This list is just an example of what you might see. You should confirm your SEO agency is actually using data, whatever the goal of your SEO strategy. It can support their decisions and measure SEO success.
Signs that your SEO agency does fruitful SEO services
1. They bring ideas to meetings and show results
Great SEO companies are transparent when they show you what they are doing and provide suggestions for improvement. They always bring reports to meetings, so you know what they achieved or what problems they have noticed. If there are issues with the website, they should advise right away.
Examples of what quality SEO businesses may present:
- - Conduct a website SEO audit that includes broken links, keywords performance, website map, and traffic
- - Suggest merging pages or adding new pages
- - Recommend change content or website redesign
- - Add a blog, resources, or FAQ pages
- - Improve website speed
- - Weekly, semimonthly, or monthly reports that show their success and website ranking
- - Start social media channels and connect to your website
- - Create an integrated marketing communication plan and content plan
Remember, SEO requires time and consistent work, so you provide your agency with sufficient time. However, listen to what your SEO partner brings to the meetings and ensure you understand the progress.
2. Your website gets ranking for the right keywords.
They talk about short and long-tail keywords, but do you really know what they are? You should have a grasp of what keywords your website already ranks well, ask your agency to find other keywords and ensure they include different types of keywords - your website gets traffic and improves its ranking in the SERPs.
Your organic keywords performance should be consistent, and you need to be cautious if you get a significant change in traffic. Traffic for the wrong keywords may be happening because there is a search demand for specific keywords, but do they relate to what your organization is doing? However, what if you stopped seeing keywords that you ranked well before? You should beware that any change in ranking has its cause, and your SEO agency might have some answers.
Signs that your SEO rank gets better:
- - Your website is on the first page of Google
- - Your website is ranking for long-tail keywords
- - Your ranking does not change significantly over a day or several days
- - Your website is ranking for the right keywords
Top SEO services know their partner industry and are aware of what keywords should be avoided to cut off arbitrary or suspicious queries.
3. Your revenue improves, and ROI gets better.
Many customers think that traffic drop indicates bad work of SEO agencies. Before making this statement, check your revenue and see if it changes.
If your cash flow and search engine ranking went down - your SEO firm damaged your website. However, if your revenue went up and traffic dropped - you are getting targeted organic traffic. Quality traffic is the key to SEO strategy success, so your cooperation with an agency is fruitful.
Do you wonder how it works? Your SEO partner adds long-tail keywords to meta tags descriptions and meta titles and improves the website copy. When users see your website meta description in search results, they click your website link and are redirected to the page. They read the site copy that reflects the meta description and answers the user question they had before entering the website. They use a call-to-action button on your website to make the final action, which means you get a conversion. Easy, right?
The importance of SEO for your business can be more than you think
SEO determines the success of your business online – you can fail too. Before handing your project to an SEO firm, ensure they are the right fit for your expectations, budget, and industry.
Excellent SEO requires time and consistent efforts. Success is not guaranteed because Google dictates the rules of the game. However, the right SEO agency can help you better sleep at night. Research SEO services and take your time to make sure you are hiring the right agency.
Let us know your SEO experience.