Search the library of free resources, articles, guides, and templates to help your business grow traffic and increase revenue.
Where can you get affordable SEO services for small businesses?
Today’s world of digital transformation requires a business to pay close attention to user online experience. Any company, including small businesses or non-profit organizations, should budget for professional social media management, search engine optimization, website improvement, and website design.
You maybe make some website improvements, add products, change product descriptions, or update imagery – you work on your SEO performance. However, many small businesses make marketing efforts themselves without a strategy because of limited resources to work with.
Working on your online business performance and presence, remember it is crucial to include coherent SEO tactics in your marketing strategy. We review in this article a few affordable SEO services for small businesses that can be a game-changer for your small organization.
Here is what you will know in the next 5 minutes:
- Why do businesses need to invest in SEO?
- How much should you invest in SEO?
- Cheap vs Affordable vs Expensive SEO services?
- Affordable SEO services for small businesses?
- Vancouver SEO services
Why do businesses need to invest in SEO?
First, user interaction starts not on the website but on the Google search results page, where people see your business description, location, contact information, reviews, or store photos. Most of the website traffic comes from organic search, which is one of the things that SEO is responsible for.
Second, website optimization for Google search is only a tiny part of the whole SEO improvement – you need to understand what your users search for. Your business needs to understand what questions searchers ask, keywords they use, problems they try to solve, and the language they use to describe what they look for. Isn’t your business about helping other people to solve their problems or satisfy their needs?
Without understanding your audience, it is hard to compete in the market with other organizations. Companies need to think about SEO more strategically and ensure they put enough effort to implement at least some of the best SEO practices.
How much you should invest in SEO?
Any business can do SEO in-house, which can be super affordable. Your organization should only budget for buying subscriptions or hiring website designers and developers if needed.
List of the most crucial SEO resources:
- Google’s Page Speed Insights – check website responsiveness and loading speed, so you can manage your SEO strategy better.
- Semrush – offers over 50 tools to make your marketing strategy work. One of the best tools they offer is the Keyword Magic Tool to search for all types of keywords: short and long-tail, geo-targeting, customer defining, etc.
- Google Search Console – use this tool to collect data and analytics about your website performance and traffic, fix issues, and improve the Google Search results.
- Google My Business – help your customers find your business in Google Maps and Search. You can personalize your account and make a real connection with your target audience.
Vancouver SEO experts and agencies charge anywhere between $900 to $4000 per month. The price is impacted by the scope, marketing goals, and strategy small business needs to pursue. Also, SEO professionals offer SEO packages or create custom personalized offerings that suit businesses.
How much you should invest in SEO?
There are plenty of options to increase business visibility, but the last thing you should do is hire a cheap SEO agency. Companies that offer SEO services below market price make customers unhappy and leave with the feeling of wasted time and money.
Search for red flags when researching the SEO company. Companies that offer only SEO services without website design and development should not be on your list, as SEO improvement may require redesign and coding. Good SEO strategy execution requires customization and uniqueness, so look for it and make your investments work.
What are affordable SEO services for small businesses?
To work on SEO improvement in-house or hire an SEO expert, no matter what option you choose, ensure your team utilizes some of the best SEO services and strategies to drive traffic and improve website conversions.
Understand user search intent and use the right content on your website pages.
Content is one of the most crucial parts of any SEO strategy. You can create a simple questionnaire for your target audience and research what language they use, keywords and phrases. Use this knowledge to check with the Semrush Keyword Magic Tool keywords difficulty and traffic you can get. It might be a good time to hire a professional SEO agency to organize data and help with the game plan for the new SEO strategy.
If you want to save, you can try to group keywords and see if you need to redesign a website - so your content creates a solid brand perception. Remember, good website copy does not confuse website visitors, communicates messaging well, and shows that real people are in your mind when they read it.
Ensure your copy includes different types of keywords, i.e. short-tail and long-tail keywords, long-term evergreen keywords, product defining keywords, etc.
Then create the list of topics that users search for the most, and there is potentially low competition. Focus on those word combinations and develop content that incllude them. Stay on track with your content posting and set up a calendar to overlook the posting dates.
Finally, monitor your progress, collect data through Google Analytics, and adjust your strategy if your website does not hit KPIs.
Business localization and local.
SEO Search engine algorithms are set up in a way that they would use user location to improve the results and show the closest to the search request first. If you are a small business, make sure you are visible to your local customers.
We already know about the essential keywords from the previous section, so let's use the target keywords and write proper metatags, contact details, and describe services in your Google My Business account, and update hours of operations. For example, if your customers look for a 24-hours service, create an autonomous chatbot on your website and adjust your online work hours.
Technical SEO for a custom website requires web developers to help improve the website SEO. Here is the list of SEO steps for a website developer to go over during website SEO enhancement:
- Create SEO-friendly URLs
- Install SSL and HTTPS
- Robots.txt file check and optimization
- Build XML sitemap SEO
- Fix common sitemap errors inspection
- Breadcrumb navigation
- Develop a custom 404 page
- Website loading speed improvement
- Lazy loading for images and videos
In today's digital world, users browse websites from mobile devices, and their numbers are constantly increasing. Small businesses need to work on their website design and ensure its mobile-friendly and optimized for different types of screens.
At the beginning of this blog post, we mentioned that user interaction starts on the Google search result page. On-page SEO focuses on:
- page titles and meta description optimization
- Google site links optimization
- Page headings improvement
- Image optimization
- Videos and other multimedia SEO enhancement
- Internal linking strategy
Many organizations focus on the homepage, key product pages, beautifying content, or adjusting the colours; however, a title and meta descriptions are the only layers between your website and your user. Make your descriptions unique and honest, include targeted keywords, have the required character counts, and address key search intent.
Images are another weapon to create a successful website SEO performance as they can convey meaning and satisfy the search. When choosing and preparing images for your site, you should write semantically relevant file names for the images and check that images are formatted for the web and will not slow down page load times.
For Conclusion: Affordable SEO Services in Vancouver
By implementing affordable SEO services for small businesses, your company can take its website to the top of Google search so you can get more and better-quality website traffic. The good news is that your organization does need to invest large budgets and can try to start slow and test the SEO waters first. You can achieve good SEO results utilizing the resources and recommendations we provided in this posting.
Affordable SEO Services in Vancouver are available from specialized digital agencies, in-house or freelancers. You can combine all these options: make your digital and SEO strategy work and improve your small business revenue.